What Is the Impact of a Cybersecurity Breach on Email Marketing?
A cybersecurity breach can have severe consequences for an email marketing campaign. It can lead to a loss of customer trust, legal penalties, and financial losses. Breaches may also result in the unauthorized use of email lists, leading to spam or further attacks on customers. Damage to a brand's reputation can have long-term effects, making it imperative for companies to take proactive measures to protect against such incidents.