How can phishing attacks impact your email marketing campaign?
Phishing attacks can have severe repercussions on your email marketing campaign. When recipients receive a phishing email disguised as coming from your brand, it can lead to a loss of trust and damage to your brand reputation. If customers fall victim to these attacks, they might suffer from identity theft or financial loss, which can lead to legal liabilities for your company. Moreover, compromised email accounts can be leveraged to send more phishing emails, exacerbating the issue.