What are data breaches and how do they occur in email marketing?
Data breaches involve unauthorized access to confidential data, often resulting in the exposure of personal information, financial data, and other sensitive details. In email marketing, breaches can occur if your email list or marketing platform is not adequately secured. Cybercriminals may exploit weak passwords, unpatched software vulnerabilities, or use social engineering techniques to gain access. The repercussions include legal consequences, financial loss, and significant harm to your brand's reputation.