What is malware and how can it affect email marketing?
Malware refers to malicious software that can infiltrate a user's system, causing various forms of damage. In the context of email marketing, malware can be embedded in attachments or links within an email. When recipients interact with these elements, their systems can become infected, potentially leading to data theft, system damage, and unauthorized access to sensitive information. This not only affects the individual recipient but can also compromise your email marketing platform, making it a tool for spreading further malware.