How important is email design in achieving marketing outcomes?
Email design plays a crucial role in capturing attention and encouraging engagement. A well-designed email with a clear layout, compelling visuals, and a strong call to action can significantly improve click-through and conversion rates. Responsive design is also essential, as it ensures that emails look great on all devices, from desktops to smartphones. Poorly designed emails, on the other hand, can lead to high bounce rates and low engagement, negatively impacting overall marketing outcomes.