To identify loss of momentum, regularly monitor key performance indicators (KPIs) such as:
- Open Rates: A decrease can indicate that your subject lines or sender name are not compelling enough. - Click-Through Rates (CTR): A decline suggests that your content or call-to-actions (CTAs) are not engaging. - Conversion Rates: A drop in this metric indicates that even if people are opening and clicking your emails, they are not taking the desired actions. - Unsubscribe Rates: A rising number indicates that your audience may be losing interest in your emails.