Several factors can contribute to the loss of momentum in email marketing campaigns:
1. Subscriber Fatigue: Sending too many emails can overwhelm recipients, leading to a decline in engagement. 2. Irrelevant Content: If the content doesn't resonate with your audience, they'll be less likely to open and engage with your emails. 3. Poor Timing: Sending emails at the wrong time can result in lower open rates and engagement. 4. Lack of Personalization: Generic emails that donât address the individual needs and preferences of subscribers can lead to disengagement. 5. Technical Issues: Problems like emails landing in the spam folder can also cause a drop in engagement.