loss of momentum

Why Does Loss of Momentum Happen?

Several factors can contribute to the loss of momentum in email marketing campaigns:
1. Subscriber Fatigue: Sending too many emails can overwhelm recipients, leading to a decline in engagement.
2. Irrelevant Content: If the content doesn't resonate with your audience, they'll be less likely to open and engage with your emails.
3. Poor Timing: Sending emails at the wrong time can result in lower open rates and engagement.
4. Lack of Personalization: Generic emails that don’t address the individual needs and preferences of subscribers can lead to disengagement.
5. Technical Issues: Problems like emails landing in the spam folder can also cause a drop in engagement.

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