What Are the Long-Term Effects of Ignoring Loss of Momentum?
Ignoring loss of momentum can have several detrimental effects on your overall email marketing strategy:
- Decreased ROI: Lower engagement leads to reduced conversions, affecting your return on investment. - Damage to Sender Reputation: Consistently low engagement can result in your emails being flagged as spam, further decreasing deliverability. - Subscriber Churn: A consistent decline in engagement can lead to higher unsubscribe rates, shrinking your email list over time. - Lost Opportunities: Missing out on potential sales and customer relationships due to ineffective email campaigns.