direct communication

How Can You Measure the Success of Direct Communication?

To measure the success of your direct communication efforts, you should track key metrics such as:
Open Rates: The percentage of recipients who open your email.
Click-Through Rates (CTR): The percentage of recipients who click on a link within your email.
Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase.
Unsubscribe Rates: The percentage of recipients who opt out of your email list.

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