What are the Challenges of Position Based Attribution?
Despite its benefits, position based attribution comes with its own set of challenges:
Complexity: Implementing this model can be more complex compared to simpler models like first-touch or last-touch attribution. Data Integration: Accurate position based attribution requires robust data integration across various platforms, which can be resource-intensive. Subjectivity: The percentage of credit assigned to different touchpoints is somewhat arbitrary and may not suit all business models.