1. Segmentation: Divide your email list into smaller, targeted groups based on demographics, behavior, and preferences. 2. Personalization: Use personalized content and subject lines to make your emails more relevant to each recipient. 3. Compelling CTAs: Craft strong, clear calls-to-action that guide recipients towards making a purchase. 4. A/B Testing: Experiment with different elements of your emails (subject lines, images, copy) to determine what resonates best with your audience. 5. Mobile Optimization: Ensure your emails are mobile-friendly, as a significant portion of users check their emails on mobile devices.