What Are Common Challenges in Achieving Targeting Accuracy?
Several challenges can hinder targeting accuracy:
Data Quality: Inaccurate or incomplete data can lead to poor targeting. Privacy Regulations: Compliance with regulations like GDPR and CAN-SPAM can limit the data you can collect and use. Technology Limitations: Outdated or inadequate tools can make it difficult to segment and personalize effectively. Resource Constraints: Limited time and budget can restrict your ability to implement advanced targeting strategies.