How Can You Measure the Effectiveness of List Maintenance?
Measuring the effectiveness of your list maintenance efforts can be done through several key metrics:
Open Rates: Higher open rates indicate that your emails are reaching a more engaged audience. Click-Through Rates (CTR): Improved CTRs suggest that the content of your emails is resonating with your audience. Bounce Rates: Lower bounce rates mean that your list contains fewer invalid or inactive email addresses. Unsubscribe Rates: A steady or reduced unsubscribe rate can indicate that your audience is finding value in your emails.