There are several essential steps to effective list maintenance:
Identify Inactive Subscribers: Use your email marketing software to identify subscribers who haven't opened or clicked on your emails in a specified period, such as the last six months. Remove or Re-engage Inactive Subscribers: You can either remove these inactive subscribers or send a re-engagement campaign to try and win them back. Correct Invalid Email Addresses: Regularly check for and correct any typos or invalid email addresses that may have been entered. Segment Your List: Segmenting your list based on criteria like location, purchase history, or engagement level can help you send more personalized and relevant emails. Update Preferences: Allow subscribers to update their preferences and frequency of emails to ensure they're receiving content that interests them.