How Can You Measure the Impact of Message Dilution?
To assess whether message dilution is affecting your email marketing performance, monitor the following metrics:
Open Rates: A decline in open rates may indicate that your subject lines and preheader text are not compelling enough. Click-Through Rates (CTR): Low CTRs can suggest that your message is unclear or that the CTAs are not effective. Conversion Rates: Track the number of recipients who complete the desired action. Low conversion rates may point to a diluted message. Unsubscribe Rates: A high unsubscribe rate could indicate that your emails are overwhelming or not valuable to the audience.