Calls to action (CTAs) are crucial in directing recipients toward the desired action. However, including too many CTAs can dilute the message and confuse the audience. To optimize the effectiveness of your CTAs:
Limit the number of CTAs to one or two per email. Ensure that the CTAs are directly related to the main objective of the email. Use clear, action-oriented language in your CTAs. Place CTAs prominently within the email layout.