How Can You Measure the Success of an Email Campaign?
Several key performance indicators (KPIs) can help measure the success of your email marketing campaigns. These include:
- Open Rate: The percentage of recipients who open your email. - Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. - Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. - Bounce Rate: The percentage of emails that could not be delivered. - Unsubscribe Rate: The percentage of recipients who opt-out of your email list.
By regularly monitoring these metrics, you can gain insights into what's working and what needs improvement.