How Can You Measure the Success of Your Back to School Email Campaign?
To gauge the effectiveness of your campaign, monitor key metrics such as:
- Open Rates: Indicates the effectiveness of your subject lines and timing. - Click-Through Rates (CTR): Shows how engaging your content and call-to-actions are. - Conversion Rates: Measures the percentage of recipients who make a purchase or complete a desired action. - Bounce Rates: Helps identify issues with email deliverability. - Unsubscribe Rates: Monitors how your audience is responding to your frequency and content.