How can you measure the success of your email marketing adaptation?
1. Open Rates: A high open rate indicates that your subject lines and send times are resonating with your audience. 2. Click-Through Rates (CTR): CTR shows how many recipients are engaging with your email content. 3. Conversion Rates: Track how many recipients take the desired action, such as making a purchase or signing up for an event. 4. Unsubscribe Rates: A high unsubscribe rate can indicate that your emails are not meeting consumer preferences. 5. Engagement Metrics: Monitor metrics like time spent reading the email and the number of forwards or shares to gauge overall engagement.