adapting to consumer preferences

Why is it crucial to adapt to consumer preferences in email marketing?

Adapting to consumer preferences in email marketing is essential for maintaining relevance and enhancing engagement. Consumers today have a plethora of choices and are quick to dismiss content that doesn't resonate with them. By understanding and aligning with their preferences, brands can boost open rates, click-through rates, and ultimately, conversions.

Frequently asked queries:

Why is it crucial to adapt to consumer preferences in email marketing?
What are the key consumer preferences to consider?
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