To minimize the risks associated with migration, consider the following best practices:
Backup Data: Always create a backup of all your data before starting the migration process. Staged Migration: Conduct the migration in stages rather than all at once to minimize disruptions. Warm Up IP Addresses: Gradually increase the volume of emails sent from new IP addresses to improve deliverability rates. Training: Provide thorough training to your team on the new platform. Customer Support: Utilize customer support from both the old and new ESPs to address any issues promptly.