Migrating your email marketing operations involves several critical steps to ensure a smooth transition:
Planning: Define your objectives for migration, including what you aim to achieve. Data Export: Export your email lists, segments, and other data from your current ESP. Data Import: Import the exported data into your new ESP. Testing: Conduct tests to ensure that all data has been correctly imported and that your campaigns function as expected. Training: Ensure that your team is trained on the new platform. Monitoring: Keep an eye on the performance of your campaigns in the first few weeks to identify any issues.