How Do Email Marketing Strategists Measure Success?
Success in email marketing is measured using several key metrics:
Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): The percentage of recipients who click on links within the email. Conversion Rate: The percentage of recipients who take a desired action, such as making a purchase. Bounce Rate: The percentage of emails that cannot be delivered. Unsubscribe Rate: The percentage of recipients who opt out of the email list.