What Role Do Executives Play in Email Marketing Strategy?
Executives play a crucial role in shaping the [email marketing](#) strategy. They need to: - Set Objectives: Define clear goals for what the email marketing campaigns should achieve, such as increasing sales, improving customer loyalty, or generating leads. - Allocate Resources: Ensure that there is adequate budget, tools, and manpower to execute effective campaigns. - Oversee Compliance: Make sure that the campaigns comply with legal requirements like GDPR, CAN-SPAM Act, and other data protection regulations.