What Are the Key Metrics Executives Should Monitor?
Executives should keep an eye on several key [metrics](#) to evaluate the effectiveness of their email marketing campaigns: - Open Rate: The percentage of recipients who open the email. - Click-Through Rate (CTR): The percentage of recipients who click on a link within the email. - Conversion Rate: The percentage of recipients who complete the desired action, such as making a purchase. - Bounce Rate: The percentage of emails that could not be delivered. - Unsubscribe Rate: The percentage of recipients who unsubscribe from the mailing list.