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What Are the Key Metrics Executives Should Monitor?

Executives should keep an eye on several key [metrics](#) to evaluate the effectiveness of their email marketing campaigns:
- Open Rate: The percentage of recipients who open the email.
- Click-Through Rate (CTR): The percentage of recipients who click on a link within the email.
- Conversion Rate: The percentage of recipients who complete the desired action, such as making a purchase.
- Bounce Rate: The percentage of emails that could not be delivered.
- Unsubscribe Rate: The percentage of recipients who unsubscribe from the mailing list.

Frequently asked queries:

Why Should Executives Care About Email Marketing?
What Role Do Executives Play in Email Marketing Strategy?
How Can Executives Ensure Successful Email Marketing Campaigns?
What Are the Key Metrics Executives Should Monitor?
How Do Executives Measure the ROI of Email Marketing?
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What Are the Risks and Challenges in Email Marketing?
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