Email marketing is a powerful tool that can drive significant business growth and is highly measurable. For [executives](#), understanding its value is critical for several reasons: - ROI: Email marketing has one of the highest returns on investment compared to other marketing channels. - Customer Engagement: It allows for personalized communication with customers, leading to higher engagement rates. - Data-Driven Decisions: Email marketing provides valuable insights through metrics like open rates, click-through rates, and conversion rates.