How Do Free Features Benefit Email Marketing Platforms?
Offering free features also benefits email marketing platforms in various ways: 1. Increased User Base: Free features attract a larger number of users, increasing the platform's user base and market share. 2. Word-of-Mouth Marketing: Satisfied users who benefit from free features are likely to recommend the platform to others, generating organic growth. 3. Upsell Opportunities: Free features serve as a gateway to paid plans. Once users see the value, they are more likely to upgrade to access advanced features and higher sending quotas. 4. Data Collection: Platforms can gather valuable user data, which can be used to improve their services and tailor marketing efforts.