Define Your Goal: Determine what you want to achieve with your test, such as increasing open rates or click-through rates. Select the Element to Test: Choose one element to test at a time to ensure clear results. Create Variations: Develop two different versions of the email, changing only the element you’re testing. Segment Your Audience: Split your audience into two groups randomly to ensure unbiased results. Run the Test: Send out the two versions to your respective audience segments. Analyze Results: Collect and analyze the data to see which version performed better.