run a test:

How Do You Set Up an A/B Test?


Setting up an A/B test involves several steps:
Define Your Goal: Determine what you want to achieve with your test, such as increasing open rates or click-through rates.
Select the Element to Test: Choose one element to test at a time to ensure clear results.
Create Variations: Develop two different versions of the email, changing only the element you’re testing.
Segment Your Audience: Split your audience into two groups randomly to ensure unbiased results.
Run the Test: Send out the two versions to your respective audience segments.
Analyze Results: Collect and analyze the data to see which version performed better.

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