How Does a DBA Ensure Data Integrity in Email Marketing?
A DBA employs various techniques to maintain data integrity, such as: - Validation Rules: Setting up rules to ensure that only valid data is entered into the database. - Regular Audits: Conducting periodic audits to check for and correct any inconsistencies. - Data Cleansing: Removing or correcting inaccurate, incomplete, or irrelevant data from the database.