The pricing model of AWS, particularly for Amazon SES, is based on a pay-as-you-go structure. This means you only pay for what you use, which can be highly cost-effective for businesses of all sizes. Key components of AWS pricing for email marketing include:
Emails Sent: You are charged based on the number of emails sent. The first 62,000 emails sent each month are free if you are sending emails from an application hosted in Amazon EC2. Data Transfer: Data transfer costs can vary depending on the volume of data being sent out and where it is sent. Additional Features: Costs may also include charges for extra services like dedicated IP addresses, reputation monitoring, and custom email domain configurations.