How Does CRM Integration Benefit Sales and Marketing Alignment?
HubSpot Sales integrates seamlessly with HubSpot CRM, providing a unified platform for managing customer interactions. This integration ensures that all customer data, including email interactions, calls, and meetings, is stored in one central location. Sales and marketing teams can access this data to gain a complete view of the customer journey, enabling better alignment and collaboration. For example, marketing teams can use insights from sales interactions to refine their campaigns, while sales teams can leverage marketing data to tailor their outreach efforts.