Dynamic segmentation works by continuously collecting and analyzing data on subscriber behavior. This data can include:
Email Open Rates: Tracking which emails are opened and which are ignored. Click-Through Rates: Monitoring which links within the emails are clicked. Purchase History: Analyzing past purchase behavior to predict future interests. Website Activity: Observing which pages and products the subscriber interacts with.
Using this data, dynamic segments are automatically updated to reflect the most current information about each subscriber. For example, if a subscriber frequently clicks on links related to a specific product category, they can be dynamically segmented into a group that receives more focused content on that category.