The General Data Protection Regulation (GDPR) is a comprehensive data protection law that applies to all organizations processing personal data of individuals in the EU. Under GDPR:
Consent: Explicit consent is required before sending marketing emails. Data Protection: Organizations must implement appropriate measures to protect personal data. Right to Access: Individuals have the right to access their data and know how it is being used. Right to Erasure: Also known as the "right to be forgotten," individuals can request the deletion of their data.