Deliverability is a critical aspect of email marketing, and SendGrid excels in this area through:
Dedicated IP Addresses: For higher email volumes, SendGrid offers dedicated IP addresses to improve sender reputation. Authentication: The platform supports SPF, DKIM, and DMARC authentication to verify the sender’s identity and enhance trustworthiness. List Management: SendGrid helps manage email lists to avoid sending emails to invalid addresses, reducing bounce rates. Compliance: It ensures compliance with email regulations like CAN-SPAM and GDPR, preventing legal issues and improving deliverability.