How does the Privacy and Electronic Communications Regulations (PECR) differ from GDPR?
The Privacy and Electronic Communications Regulations (PECR) complements GDPR in the UK by focusing specifically on electronic communications, including email marketing. PECR requires businesses to obtain consent before sending marketing emails, similar to GDPR, but it also covers other forms of electronic communication like SMS. While GDPR focuses broadly on data protection, PECR zeroes in on electronic marketing practices.