theSkimm employs several tactics to keep their audience engaged:
Interactive Content: Polls, quizzes, and calls-to-action encourage subscribers to interact with the content. Storytelling: The newsletter often includes personal anecdotes and stories to make the news more relatable. Exclusive Content: Subscribers get access to exclusive content and early announcements. Visuals: The use of images, infographics, and other visuals helps to break up text and keep the content engaging.