Email marketing generates revenue through several methods:
Promotional Emails: These are emails specifically designed to encourage immediate purchases by offering discounts, limited-time offers, or exclusive deals. Transactional Emails: These include order confirmations, shipping notifications, and receipts. Though primarily informational, they can include upsell or cross-sell opportunities. Lifecycle Emails: Targeted emails sent based on customer behavior, such as welcome emails, birthday emails, and re-engagement campaigns. Newsletter Emails: Regular updates that provide valuable content and keep your audience engaged, often leading to increased customer loyalty and repeat purchases.