Most businesses adopt one of the following email frequencies:
Daily Emails: Often used by news websites, daily deal sites, and some e-commerce businesses. This frequency works well if you have fresh content or daily deals. Weekly Emails: A popular choice for many businesses. Weekly newsletters or updates can keep your audience engaged without overwhelming them. Bi-weekly or Monthly Emails: Suitable for businesses that donât have frequent updates or new content. These emails are often more comprehensive and in-depth.