How to Analyze and Report on Campaign Performance?
Analyzing and reporting on your campaign performance helps you understand what's working and what needs improvement. Your analysis checklist should include:
1. KPIs: Track key performance indicators (KPIs) such as open rates, CTR, and conversion rates. 2. Benchmarking: Compare your results against industry benchmarks to gauge your performance. 3. Heatmaps: Use [heatmaps](https://www.hotjar.com/heatmaps/) to see where recipients are clicking within your email. 4. Feedback: Collect and analyze feedback from your audience to gain insights into their preferences. 5. ROI: Measure the return on investment (ROI) of your email campaigns to ensure they are cost-effective.
By following these checklists, you can ensure that your email marketing campaigns are comprehensive, effective, and aligned with your marketing goals.