A pre-send checklist is crucial to catch any potential issues before your email reaches your audience. Here's what it should include:
1. Subject Line: Ensure it is compelling, concise, and relevant to the content. 2. Preheader Text: This should complement the subject line and provide additional context. 3. Content: Check for spelling and grammar errors, and ensure the information is accurate and relevant. 4. Images and Links: Verify all images are rendering correctly and all hyperlinks are functional and point to the correct destinations. 5. Call to Action (CTA): Ensure your CTA is clear, visible, and actionable. 6. Segmentation: Confirm that the email is being sent to the appropriate segment of your audience.