Effective planning and scheduling are key to maintaining a consistent email marketing strategy. Your planning checklist should cover:
1. Content Calendar: Develop a content calendar to plan your emails in advance. 2. Campaign Goals: Define clear objectives for each email campaign. 3. Timing and Frequency: Determine the optimal times and frequency for sending emails to maximize engagement. 4. A/B Testing: Plan and execute A/B tests to refine subject lines, content, and CTAs. 5. Performance Review: Regularly review past campaign performance to inform future strategies.