There are several reasons why a company might opt for in-house development for their email marketing efforts:
Control: Managing email campaigns internally allows for complete control over the content, design, and timing of emails. Cost-Effectiveness: While initial setup costs might be high, long-term operational costs can be reduced by eliminating agency fees. Customization: In-house teams can tailor campaigns specifically to the companyâs unique needs and branding. Faster Turnaround: Internal teams can respond quickly to market changes or urgent needs without waiting for third-party schedules.