When selecting an email marketing API, consider the following factors:
Ease of Integration: Ensure the API is well-documented and compatible with your existing systems. Scalability: Choose an API that can handle your current and future email marketing needs. Support: Look for APIs that offer robust customer support and a developer community. Cost: Evaluate the pricing structure to ensure it fits within your budget. Security: Ensure the API complies with security standards and regulations, such as GDPR and CAN-SPAM.