set clear thresholds

What are Common Threshold Metrics?

Here are some common metrics for which thresholds are often set:
Open Rate: The percentage of recipients who open the email.
Click-Through Rate (CTR): The percentage of recipients who click on a link within the email.
Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox.
Unsubscribe Rate: The percentage of recipients who opt out of the email list.
Conversion Rate: The percentage of recipients who complete a desired action, like making a purchase.

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