When selecting a typeface for your email campaigns, consider the following factors:
Readability: Ensure that the typeface is easy to read on different devices. Tone: The typeface should match the tone of your brand. For example, a serif typeface might be suitable for a financial institution, while a sans-serif typeface might be better for a tech company. Compatibility: Not all typefaces are supported across all email clients. Stick to web-safe fonts like Arial, Verdana, and Times New Roman to ensure consistency. Size: The size of your typeface should be large enough to be easily readable but not so large that it overwhelms the email.