To conduct a comprehensive review, follow these steps:
Collect Data: Gather all relevant metrics from your email service provider. Compare Against Benchmarks: Compare your data against industry benchmarks to identify areas for improvement. Analyze Patterns: Look for trends and patterns. For instance, do certain subject lines or types of content perform better? Gather Feedback: Solicit feedback from your audience through surveys or direct questions to understand their preferences. Make Adjustments: Use your analysis to make informed changes to future campaigns.