If you identify an audience mismatch, taking corrective actions is crucial:
Re-segment Your List: Reevaluate and re-segment your email list based on updated data and customer preferences. Revise Content Strategy: Adjust your content to better match the interests and needs of your audience. Engage with Inactive Subscribers: Re-engage inactive subscribers with targeted campaigns to understand their preferences. Monitor and Adjust: Continuously monitor your email metrics and make adjustments as needed to ensure alignment with your audience.