An audience mismatch can have several negative repercussions on your email marketing efforts:
Low Engagement: If your emails are not relevant to your recipients, you'll likely see low open and click-through rates. High Unsubscribe Rates: Irrelevant content can prompt recipients to unsubscribe from your email list. Spam Complaints: Mismatched audiences may mark your emails as spam, affecting your sender reputation. Wasted Resources: Time and money spent on crafting and sending emails to the wrong audience is inefficient and costly.