1. Be Specific: Instead of saying "learn more," specify what the recipient will learn, like "learn more about our new loyalty program." 2. Incorporate Keywords: Use important keywords that are relevant to the content you are linking to. This makes the link more attractive and informative. 3. Keep it Concise: While being descriptive is key, ensure the text is still concise and to the point. 4. Use Action-Oriented Language: Encourage action with verbs, such as "download," "explore," or "register."