Descriptive link text is crucial for several reasons:
1. User Experience: Clear and informative link text improves the user's experience by reducing uncertainty about what to expect after clicking. 2. Accessibility: For visually impaired users who rely on screen readers, descriptive links provide better context, significantly improving the accessibility of your emails. 3. SEO Benefits: While SEO is more relevant to web pages, having descriptive link text can improve the overall quality and professionalism of your content, which indirectly benefits your brandâs online presence. 4. Click-Through Rates: Well-crafted link text can increase click-through rates because it clarifies the value or action that the user can expect.